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About

Marketing Agency Cambridge

About We Are MW.

Financial services marketing comes with its fair share of complexity, from regulations to client expectations. We make it simple.

We’re a boutique financial services marketing agency based in Cambridge. With decades of experience in the industry, we know how to cut through the complexities and keep things simple. We create compliant, results-based marketing that makes your business stand out while always putting your clients first. 

As we’ve worked for the financial regulator and for financial institutions (Barclays, Prudential, Cambridge Building Society and more) we know how to translate financial promotions and other regulatory rules into strong marketing strategies that work for you.

So, following our ‘simplicity’ approach, we’ve designed a simple process to take you from where you are now to where you want to be.

We start by getting to know you, your business and your dream clients, uncovering what truly sets you apart. By looking at the big picture first, we can pinpoint the areas that need a deeper dive. This part is on us because, without it, we wouldn’t know where to focus. We want to make sure every penny you spend makes a difference.

Once we’ve laid the groundwork, we take things further with in-depth analysis, drawing on our years of experience in customer and competitor research. This helps us identify your biggest opportunities, tackle specific challenges and, most importantly, refine what truly sets you apart from the competition.

Curious to see how this could work for you? Let’s talk. Book a free discovery call today and let’s explore how we can help. No obligation and we promise no hard sales!

Our mission

To empower owner-led financial services firms to triumph by delivering tailored, innovative marketing strategies that drive growth, enhance client retention and elevate customer experiences in a highly regulated and competitive market.

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Our values

INTEGRITY

We’re honest, transparent and take responsibility for everything we do. You’ll always know where you stand – no spin, just clear reasoning and open communication..

ACCOUNTABILITY

You can count on us to deliver, keep you informed and take ownership. We constantly track what’s working, what’s not and make changes when needed.

COLLABORATION

We work with you. Open communication, mutual respect and shared goals sit at the heart of every partnership — whether it’s with clients, collaborators or suppliers.

CONNECTION

We take the time to really get to know you and your business. Strong relationships start with empathy, trust and open, honest conversations.

Testimonials

I worked as an agency planner for campaigns that Marie ran and she was a wonderful client to work with. Always clear in her strategic thinking, instinctively open and collaborative, and always bringing real passion and enthusiasm to every project. She has a strong track record of creating successful campaigns big and small. She’s also a real pleasure to work with, I always knew every meeting with her would be both productive and enjoyable.

5
Geoff de Burca
Chief Strategy Officer
MediaCom UK

Marie’s Power Hour has totally changed our mind set. We were stuck in a rut, working our butts off but drifting in the wrong direction without realising it. Just an hour with Marie/MW Marketing has focused our minds and reminded us why we started this business in the first place! We now have a strategy and strong ideas to move forwards with and we’re confident that we can use the ideas Marie helped us realise to get us back on track and stronger than ever.

5
Kat & Shaun
Online Designs
St Neots

Marie has been working for our charity since early December 2020 on a prob bono basis as a Marketing Consultant and is now on our Board. She has been pivotal in helping us reach our fundraising targets and increasing our brand awareness. She has led our PR, making positive connections with local media, whilst drafting and implementing our marketing strategy, style guide, and improved our SEO. Marie also writes succinct and engaging copy for our social media, email newsletters and website.

Her proactivity, reliability and experience of both digital and traditional marketing and knowledge of the marketing mix has been invaluable.

5
Luke Capon
Chair of Trustees
Lasting Memories Cancer Trust

What I really appreciated about Marie, is the time she spent getting to understand all aspects of my business and what I had to offer. Her questions brought me to focus on precisely what my offer was, and who my market was. To be honest previously I’d been randomly waffling on.. and hoping someone would guess what I was about! Now I’m very clear thanks to Marie’s respectful guidance. What I really loved the most was that she ‘got’ my business and my business values, so that together we were on the same page. I had been quite apprehensive about marketing, I thought it was all cut throat and pushy, but I was totally wrong. Marie just wanted to get the best out of me and my business, and I’m delighted that I now have a crystallised direction of travel, and new possibilities. We’ve worked together with my graphic designer too, so bringing the whole rebrand to something very special. I highly recommend Marie, her care, thorough knowledge and support has been worth every penny. Thank you Marie.

5
Angie Wakeman
Clowns Truly

I had the pleasure of working with Marie for 18 months at Barclays. She is a hard-working, dedicated and experienced marketing professional. Her copy-writing skills, creative eye and strategic thinking enabled her to deliver best-in-class integrated campaign management to clients and stakeholders. Marie continually demonstrated her ability to manage multiple projects, often to strict deadlines. She delivered to-brief each and every time, in an efficient and professional manner. Marie is a strategic thinker, with a strong background in through-the-line marketing management. I would recommend her skills, experience and value-offering to any prospective client.

5
Timothy Shepherd
Chief Of Staff
Global Family, Barclays Private Bank

Marie is an enthusiastic marketing professional. She takes a high energy approach to meeting (sometimes nearly impossible) deadlines and produces the best quality marketing outcomes and provides well thought-through communications advice. She enhances any team she works with and you can depend on her to deliver objectives.

5
Jan Roy
Parkwook Hall Co-operative Academy Trust

Marie understands branding very well and can translate top level strategy into effective marketing. During the time I worked alongside Marie I found her both creative and organised.

5
Elaine McCarthy
Research Director
Sterling Research Ltd.