Let me tell you a little about myself and how we can work together. I was lucky enough to start my career in the music industry beginning in business management before moving on to manage a recording studio. Working with Rod Stewart, Andy Taylor (Duran Duran), Paul Weller and many other legends was an absolute dream for a twentysomething. But when I had my daughter, I decided this career (lifestyle) was no longer ‘for me’!  So, I made a small deviation and took the obvious next step – to work for the financial capability arm of the financial services regulator!

This may sound like a strange leap and the culture was certainly different, but it was the best move I’ve ever made. I literally ‘fell’ into marketing when the FSA began running direct to consumer advertising campaigns and it was here that I discovered my true passion, my ikigai.

The skills I’d developed during my time in the music industry – organisation, efficiency, discretion, reliability, quick thinking and a strong sense of empathy – provided a solid foundation. I gained hands-on experience leading multi-channel consumer campaigns, using behavioural economics and customer insights to help people make informed financial decisions. I focused on mapping customer journeys and optimising every touchpoint for maximum impact. Along the way, I formalised my expertise with the Chartered Institute of Marketing, becoming an MCIM and Chartered Marketer – and I’ve never stopped learning. I love keeping up to date with the latest in marketing, always exploring new approaches and fresh ideas.

I also led the rebrand to the Money Advice Service, creating a fresh identity that aligned with the organisation’s vision. It was exciting to bring a new brand to life and making it resonate with people while ensuring it stayed fully compliant – a challenge I relished.

Working for the regulator during its takeover of financial promotions deepened my understanding of why regulations exist – to protect consumers and rebuild trust in the industry. But compliance doesn’t mean promotions or branding can’t be impactful. For example, following extensive consumer research, we introduced the ‘laid bare’ creative to our consumer advertising, a bold move for the regulator!

Since then, I’ve held senior marketing roles at Prudential and Barclays, gaining first-hand experience from the other side of the table.

However, after a while, I realised corporate life was no longer for me. A key part of my ikigai was missing. So, I left the City, moving from London to Cambridgeshire and became a Trustee for Lasting Memories Cancer Trust, a local charity supporting families affected by cancer. It was then that I realised I hadn’t fallen out of love with marketing – I just needed to use my skills to make a meaningful impact. This inspired me to start my own boutique marketing agency, where I combine my passion with my financial services experience to actually help people rather than shareholders.

Let me introduce myself.  My undergraduate degree was in English and Music. Gaining instrumental mastery requires a tenacity and resilience which I later applied to all areas of learning and work. I have worked in marketing events, content creation, bid writing, project management and most recently in customer experience management. This has been in a variety of sectors: energy; music and the arts; education and construction. I became fascinated with behavioural science and particularly ‘how people assess value’ so I went to business school. Here I attained an MSc in Strategic Marketing & Customer Experience management. I love data – so send it over to me or let me gather fresh information to analyse and help you make informed marketing choices.

At We Are MW we believe an understanding of your customers, your colleagues and your competitors are the bedrock of any brand and marketing strategy. Using my years of experience in designing and executing research projects, I ensure we uncover valuable insights to shape your optimal strategies and campaigns.

My deep understanding of consumer behaviour will enable you to pitch precise messaging and content alignment, whilst competitor analysis will reveal your unique value proposition and market positioning.

Beyond We Are MW, I host the popular podcast ‘Better Value. Better Business’ which helps you optimise value across your organisation. In today’s fast-paced world, it’s imperative that your business moves quickly to beat your competitors. My podcast will give you the tools to excel in customer, employee and stakeholder experiences. We explore different scenarios, gaining insights which will enable you to maximise value and deliver excellence. This includes purchasing; sales; recruitment; team-building; customer retention and audience perception management.

I can’t wait to collaborate with you in creating and delivering exceptional strategies and campaigns.

Alex

Hello, allow me to introduce myself. With almost three decades experience in marketing and 15 years as Digital Marketing Growth Specialist, my mission is to grow your business through digital channels. I specialise in planning and creating bespoke digital strategies tailored to your particular business, target audience and market sector, ensuring real and tangible results.

Digital marketing is my passion. I’ve spearheaded impactful government campaigns such as NHS Smokefree and Talk to Frank and I’ve held pivotal roles at prominent organisations including Sky and The Cambridge Building Society.

At Cambridge Building Society, I revolutionised its online presence by developing a cutting-edge digital solution to enable customers to manage their accounts completely online. Additionally, during my career, I’ve managed high-profile accounts like RBS and Nationwide and helped various tech companies at scale-up stage with their digital marketing.

Beyond my work, I am a parent to two wonderful boys. And, in the rare moments of downtime, you’ll find me rejuvenating through meditation and yoga or de-stressing when pounding the pathways on my daily 5Ks.

I look forward to working with you to harness the power of digital and give your business more visibility and more sales.